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Mobile VAS market to generate over Rs 55,000 cr by 2015: PwC

by Paul Joseph April 13, 2011 Featured

With broadband wireless access and 3G network roll outs, the mobile value added services market is expected to generate over Rs 55,000 crore in the next four years, according to a report by consultancy firm PwC. According to the PwC report titled — Value Added Service: The Next Wave — it is now time for India to evolve from the well established mobile messaging and commoditised voice play to focus on customer segmentation based data play. Source

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