Aircel commercially launched its mobile application store PocketApps for its post and prepaid subscribers across India in August last year. Aircel was the first operator to launch an application store in partnership with Infosys for its subscriber’s across all platforms and handsets. PocketApps was the fourth app store in the country. Application categories in PocketApps Currently, seven categories of applications are available at PocketApps. 1) Everyday Convenience, 2) Education and Career, 3) Finance, 4) Health and Living, 5) Games, 6) Music and Fun, 7) Social Networking Everyday Convenience apps offer services such as bill payments, ticket bookings, local searches and news etc. Education and Career apps are for students. They are meant to make learning fun and help people plan their career. Apps in this section include MobileMaths, which helps with mathematical calculations; and Shakespeare’s World, which helps improve vocabulary. Finance and Business apps aid users in taking charge of their portfolio, and apps such as Loan Calculator and Money Manager help them make investments. Health and Living apps perform the functions of gym instructors and fashion magazines, and help you keep a check on your weight, maintain a workout schedule, and get fashion news. In this section, you can try apps such as The Gymlog and vClinic Mobile Wellness. The Games section has games with great sound effects and graphics; and Music and Fun apps allow you to create ring tones and share them with friends, and let you take your music collection along. In this section there are apps such as Vringo and Foice. Socially connected apps allow you to stay in touch with your friends and do a lot on social networking sites such as Facebook. While surfing PocketApp to download apps, users are informed of the price and size of each app. This information is displayed against applications on the list page. Once you click on the application you wish to download, the size and price of the application can be seen just beside the download button on the detail page.


