urban

With the teledensity in India reaching over 128 per cent in the urban markets, the telecom industry now is focusing on the rural market which holds a great potential with a teledensity of less than 26 per cent. India has been at the forefront in leveraging technology to deliver governance and the thrust of both the government and corporates in areas of technology-enabled citizen services will continue to important. Technology has played a key role in influencing the entertainment industry, by redefining its products, cost structure and distribution. The Indian animation industry is expected to grow at 20 percent to reach US$ 253 million by 2013 from the current US$ 122 million. Traditional print media in India is still has influence and aspires to reserve the second spot after TV. The horizontal expansion of the newspapers will continue to grow in 2011 by way of additional supplements to the dailies in the form of pull-outs on finance, health, real estate, entertainment, etc.