marketing

mHealth: Medic Mobile Pushes Ahead with World’s First Mobile SIM App for Healthcare

by Paul Joseph June 14, 2011 Featured

Medic Mobile , a non-profit organization and burgeoning innovator in the mobile health tech industry, is adding its latest creation to the heap of groundbreaking mobile tools designed to revolutionize healthcare as we presently know it. Medic Mobile is behind the world’s first SIM Application for healthcare. Medic’s new implementation of SIM technology brings data collection to a “new level of accessibility and affordability.” “People get excited about the iPhone apps because of profit potential. We’re excited about designing SIM applications because of the impact potential,” says Medic’s Chief Strategist Isaac Holeman, who rolled out the red carpet for his company’s creation this week at the Mobile Health Summit. “I can imagine all eight million global community health workers utilizing SIM applications to support their work and improve the lives of their patients.” The flow of information is vital to healthcare networks and is a constant challenge in the developing world where resources are scarce… Now with SIM apps, Medic is creating simple menu-based applications that function on handsets four times less expensive and operable in the hardest to reach areas. Medic’s first official SIM app is Kuvela, developed for PSI with support from the Maternal Health Task Force. Executives for Medic Mobile say their company hopes to lead the mHealth industry in terms of building applications for patients to help them manage their own health by scheduling appointments, accessing remote consultations, alerting the nearest clinic in medical emergencies, and more. Via: Mobile Marketing Watch

Tagged as: iphone, isaac-holeman, marketing, medic-mobile, mhealth, million-global, mobile, mobile-health, the-developing, work

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Nokia & Hungama Associate MyPlay App

by Paul Joseph May 10, 2011 Featured

While watching your favourite team hitting the ground, why not have some fun with music! Hungama.com in association with Nokia , the principal sponsor of the IPL team Kolkata Knight Riders presents Hungama MyPlay, a music application on Facebook. The application allows you to send in your dedications to the entire team or individual players, to cheer them. Besides playing the latest music one can also dedicate music tracks to their friends on the Facebook list. As part of this association, Hungama and Nokia aim to involve KKR fans across the world to be a part of the IPL cricket action, loaded with more fun and entertainment. Speaking on this initiative, Siddhartha Roy, COO, Hungama Digital Media said, “Social networks have become the most preffered medium to connect with not only friends, but also our favourite film or sports personalities. People are not just interacting over the web but also sharing their preferences in music, movies, sport etc. People live their passion on Facebook, and Nokia gives its consumers and KKR fans another channel to display their passion via the Hungama MyPlay Application. Facebook users can now dedicate their favourite music tracks by using the ‘dedicate’ feature of Hungama MyPlay application to their chosen KKR players.” Speaking on the occasion, Viral Oza, Director – Marketing, Nokia India, said, “Nokia is excited to associate with Hungama to get even closer to cricket and KKR fans this IPL season. We are confident that fans will find the Hungama MyPlay app on Nokia extremely entertaining. The app brings two of India’s biggest passions together – Bollywood and Cricket – and allows fans to express their love for the team. The thrust of our IPL campaign this season is centered on taking the stress off the KKR team, and we believe that the app is a fantastic stress buster.” MyPlay will feature more than 4,50,000 music tracks from latest Bollywood releases, regional content in languages such as Marathi, Gujarati, Punjabi, Bhojpuri, Kannada, Bengali, Tamil & Telugu. The application will enable users to listen to their favourite songs via live streaming, to dedicate songs to the team KKR players or friends on Facebook, create and share playlists. MyPlay also allows users to synch their existing playlist on Hungama.com with the Facebook application. For using the appilcation existing Hungama.com users can simply login to Facebook and use their Hungama ID to enjoy the application. Non Hungama users can use the URL http://apps.facebook.com/hungama_myplay to access the application.

Tagged as: association, director, favourite, india, love, marketing, media, nokia

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TATA detects sweet spot in Cloud services to SMEs at NetEvents APAC Summit

by Paul Joseph April 12, 2011 Featured

Tata’s commitment to the future of Cloud computing was underlined at NetEvents APAC Summit. In his keynote address Enterprises Must Re-Engineer for a Cloud-based World, or Die by Amit Sinha Roy, Vice President, Marketing & Strategy, Global Enterprise Solutions, Tata Communications, explained why enough small and medium-sized businesses in Asia would take up the company’s cloud offerings to justify the company’s investment in Hyderabad and Singapore-based datacenters. “Yes I have made a big bet in terms of our investment in infrastructure to deliver cloud” said Roy. “The growth is in smaller enterprises as they do need serious server computing for burst mode requirements, as much as large enterprises with their own datacenters.” Addressing SMEs was expensive, he admitted, but worthwhile in the India market. Interviewing him before an audience of press, analysts, industry professionals plus senior execs from the APAC Service Provider community, Informa Principal Analyst Camille Mendler asked if this strategy would work outside India. Roy replied: “There will be a different customer base in every region – it’s media and entertainment in some.” “But telecom is a mass production model of digital goods – what you’re doing is at odds with that,” said Mendler. “Yes, but we have divisions to address different segments,” said Roy. (NetEvents APAC Press Summit)

Tagged as: analyst-camille, apac, cloud-offerings, communications, emerging trends, india, investment, marketing, mass-production, press, singapore-based, technology

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Indian mobile ad market grows by 27% in 90 days to 7.3 bn impressions monthly

by Paul Joseph April 3, 2011 Featured

InMobi, the world’s largest independent mobile ad network, today revealed that the Indian mobile ad market grew by 1.5 billion ad impressions (27%) between October 2010 and January 2011. The finding is part of InMobi’s January 2011 Mobile Insights Report – India Market, the largest monthly report of its kind. Commenting on the study, James Lamberti, VP Global Research & Marketing at InMobi, says: “2011 has initiated a massive global consumer transition to high-quality smart devices. This trend will define the next phase of mobile advertising growth for InMobi with smart phone impressions becoming the majority of our inventory globally.” Source

Tagged as: india, india-market, inventory, largest, market-grew, marketing, massive-global, mobile, our-inventory, study, today-revealed

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