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Infibeam to Power KKR Online Merchandise Store

by Paul Joseph April 8, 2011 Featured

Ahmedabad, India; April 8th 2011: Cricket is a passion and almost a religion in India. Be it the lush green parks or the narrow lanes of India, cricket is played with unmatched enthusiasm. India’s World Cup win has added to the gusto and the cricket loving nation is gearing up for the much awaited IPL tournament. KKR is one of the 10 franchises of the Indian Premier league. Having enticed the audiences with superlative performances and stylish cricket gear, KKR ventures into an exclusive merchandise store. Infibeam partners with KKR to launch a wide range of KKR merchandise. The KKR merchandise store powered by Infibeam will carry KKR cricket merchandise like Jerseys, Cotton T-shirts, Wrist Bands, and Key chains, Trumpets, Caps, Badges and Knight Club Membership Kits. The cricket merchandise will not only entice KKR fans but also true blue cricket aficionados across the country. Infibeam will offer shipping across different cricket playing destinations. This endeavor is certain to foster the spirit of cricket and take the IPL mania to the next level. KKR supporters may now brac e themselves, as the exclusive merchandise store spruces up for a timely launch. http://www.kkr.in http://www.infibeam.com ### About KKR Kolkata Knight Riders is one of the 10 franchise teams participating in the Indian Premier League. KKR team was bought by joint promoters, Shahrukh Khan’s RCE, Mr. Jay Mehta and Ms. Juhi Chawla. KKR represents Kolkata in the Indian Premier League. KKR undoubtedly tops the popularity charts as the youth in India have taken to the team colors, stylish approach and the phenomenal stir it created with the team song and logo. Their performance on the field, television advertisements and innovative team colors added to their rising popularity. Besides, KKR was the most successful franchise in IPL Season 1 and is raring to go in IPL Season 4. About Infibeam.com Infibeam.com is India’s leading eCommerce portal with a selection of more than 100 lac products across books, media, lifestyle, gifts, electronics and automobiles. Infibeam.com is known for its innovative navigation, lowest prices, free shipping and dedicated customer service. Infibeam.com also offers its web-store technology and associated infrastructure as a service to well- known brands and retailers such as NDTV, K Sera Sera, Hidesign, TTK Prestige etc. Infibeam.com was founded in 2007 by a group of ex-Amazon employees with expertise in e-commerce and technology. Headquartered in Ahmedabad, Infibeam has 250 employees based out of offices in Bangalore, Delhi, Kolkata and Mumbai. The leadership team consists of MIT, IIM and IIT graduates amongst others with more than 100 years of combined experience in Retail and eCommerce. For more details please contact us pr@infibeam.net

Tagged as: cotton-t-shirts, country, india, indian, indian-premier, kkr, kolkata-knight, most-successful, phenomenal, popularity, press release, retail, shahrukh-khan, stir-it-created, team

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Nokia KKR Renew IPL 4 Contract

by Paul Joseph April 7, 2011 Featured

Kolkata, West Bengal, April 4, 2011 / Gearing up for the fourth season of India’s most extravagant cricketing bonanza – the Indian Premier League, Nokia India has announced the renewal of its association with the Kolkata Knight Riders for the 4th straight year. Nokia will continue as the principal sponsor of the KKR team. As part of this association, Nokia India and the KKR team also announced a nationwide consumer campaign — ‘KKR Tension Mat Le Yaar’. The consumer engagement program, unveiled jointly by D. Shivakumar, VP and Managing Director, Nokia India and team owner Shahrukh Khan, is an innovative way to involve cricket enthusiasts and KKR fans across the country to be a part of the IPL cricket action. ‘KKR Tension Mat Le Yaar’ is a motivational consumer campaign that opens up an interactive engagement platform for KKR fans to interact with each other and their favourite team. The campaign will make extensive use of the digital and mobile mediums to enable KKR fans to interact and share their stress busting mantras with the KKR team on both, match and off-match days. In a bid to get Kolkata Knight Riders’ motivation high, fans can either send in or post their stress busting ideas thereby helping the team stay calm, focused and motivated to win the title. Enhancing the interactive element, fans can view and vote for each other’s stress busting ideas, enabling each other to win additional points that can subsequently be redeemed for prizes including Nokia / KKR merchandise, match tickets and last but not the least, the grand prize of meeting Shahrukh Khan. Speaking on the occasion, D. Shivakumar, VP and Managing Director, Nokia India said , “Nokia has had a long and successful relationship with Shahrukh and his team, the Kolkata Knight Riders. We actively support Shahrukh, our brand ambassador, and KKR. We’ve gained a lot through this association with KKR which really connects well with cricket and bollywood fans across India. This is our fourth year of association. Every year we’ve had a new angle on the game and KKR, and this year promises another innovative campaign” Commenting on the association with Nokia, Shahrukh Khan said , “Nokia and Kolkata Knight Riders are among the most visible brands at the Indian Premier League. We value our association with Nokia and I am very pleased that we have extended this relationship further. We start IPL season 4 with renewed optimism — it’s a new team and we intend put our best foot forward. I believe that the new IPL campaign — ‘KKR Tension Mat Le Yaar’ — will not only help the team stay focused and motivated, but will also bring the fans closer like never before.” The ‘KKR Tension Mat Le Yaar’ campaign will open for cricket fans from 5th April and will run through the entire season of the IPL. Source :- IndiaPrwire

Tagged as: fourth, game, india, indian-premier, nokia, nokia-india, really-connects, shahrukh, tension

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