Smartphones Are Transforming User’s Shopping Experience – IDC

A recent survey conducted by IDC found that survey respondents believe the smartphone is transforming the shopping experience. Around 69% of the surveyed respondents agree that their smartphone is a critical tool allowing them to have a better shopping experience. The report found that the smartphone is enabling shoppers to be more informed and more confident in their shopping decisions, as many consumers reach out to their trusted social networks while shopping. Seven in 10 respondents said they check prices using their smartphones, and five in 10 said they check reviews from their smartphones. The research revealed that the Smart(Phone) Shopper may prove challenging to brick-and-mortar retailers. One in five survey respondents bought from a competitor while they were shopping in a retail store this holiday season. One in three respondents indicated they purchased much more online versus in a retail store this year compared to last year. In addition to the survey, the app and mobile Web activity of over  10,000 smartphone users was analyzed during the holiday shopping season. Among retailers, Amazon dominated, with far more consumers accessing its app, mobile website, or both, than any other retailer. Brick-and-mortar retailers significantly lag behind Amazon when analyzing smartphone users’ propensity to use a brand’s app and/or visit the mobile website.

A recent survey conducted by IDC found that survey respondents believe the smartphone is transforming the shopping experience. Around 69% of the surveyed respondents agree that their smartphone is a critical tool allowing them to have a better shopping experience. The report found that the smartphone is enabling shoppers to be more informed and more confident in their shopping decisions, as many consumers reach out to their trusted social networks while shopping. Seven in 10 respondents said they check prices using their smartphones, and five in 10 said they check reviews from their smartphones. The research revealed that the Smart(Phone) Shopper may prove challenging to brick-and-mortar retailers. One in five survey respondents bought from a competitor while they were shopping in a retail store this holiday season. One in three respondents indicated they purchased much more online versus in a retail store this year compared to last year. In addition to the survey, the app and mobile Web activity of over  10,000 smartphone users was analyzed during the holiday shopping season. Among retailers, Amazon dominated, with far more consumers accessing its app, mobile website, or both, than any other retailer. Brick-and-mortar retailers significantly lag behind Amazon when analyzing smartphone users’ propensity to use a brand’s app and/or visit the mobile website.

[via WirelessDuniya]

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Author: Paul Joseph

I'm a blogger with more than 7yrs in Web, Graphics and Tech field. I started blogging only a year and a half back. I have been writing from ever since on Automobile, Shopping, Investments, Education, Technology, Entrepreneurs, Innovation and IT Parks. I am open to suggestion regarding improving my blogs. Please feel free to send in your suggestions, feedback and complaints. Happy reading !

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