Nielsen Launches Nielsen Mobile Brand Effect , a Mobile In-App Ad Resonance Solution

by Paul Joseph on March 7, 2013 · 0 comments

Research firm Nielsen has launched Nielsen Mobile Brand Effect, a solution that measures the resonance of brand advertising within mobile apps. Available immediately in the United States, Nielsen Mobile Brand Effect is the latest addition to the Nielsen Brand Effect product suite, which already measures ad resonance across TV and computer browsers. Building upon the The post Nielsen Launches Nielsen Mobile Brand Effect , a Mobile In-App Ad Resonance Solution appeared first on WirelessDuniya .

[via WirelessDuniya]

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