March 2010

The Garmin-Asus series of GPS-oriented Nuvifone phones has introduced a new phone that’s a bit more affordable while providing all the same GPS features as its bigger brothers. The new Nuvifone M10 has a 3.5-inch resistive touchscreen (65K colours, 480×800 pixels resolution) and runs on the new Windows Mobile 6.5.3 operating system – the only

Sony Ericsson is known for style and versatility. The phones it has been designing for youths are marvelous and trendy that is why every time when they come up with new models, teenagers go crazy about it. This time too with the Vivaz, same thing is happening. The sony ericsson Vivaz is a much

Micromax Q1 is bar styled, dual band mobile phone with QWERTY keypad. Micromax Q1 is one of the trendy yet uncomplicated phones to have hit the market. It is loaded with enticing interface and user friendly features that add to its appeal. Micromax Q1 Key Features: * Dual-Band GSM (900/1800 MHz) * Dimensions of 111.2×61.2×13mm * 2.2 inch TFT display with 262K Color * 5-way navigation key with Full QWERTY keypad * Background Music Playback * Flight Mode * Video Recorder/Player * Stereo, FM Radio * The messaging options include SMS and MMS * Auto Redial option adds to the calling convenience * GPRS/WAP feature * Preloaded games * Expandable Memory up to 4GB using MicroSD * 1000mAh Li-ion battery of 3.7V offering a talk time of up to 3 h and standby time of 120 h Micromax Q1 plays music in MP3 / AMR / MIDI / WAV formats. The other entertainment features enhance the appeal of this user friendly handset. Micromax Q1 is priced at Rs. 2,500 /- It is stylish, affordable and comes with a list of user friendly features making it an ideal phone for the price conscious shopper. Micromax Q1 is all set to rule the roost with its futuristic vision. The all new Micromax Q1 is gearing up to enthrall the mobile phone user in you. By: Amrith K. A. Best Selling Micromax Mobile Phones in India Micromax X250 Micromax Q2 Micromax Q5 Related Books: Mobile & Wireless Design Mobile

Mobile application downloads across all handset types are expected to increase from more than 7 billion downloads in 2009 to almost 50 billion in 2012, a year-on-year growth rate of 92 percent. In addition, the global mobile applications economy is set to be worth $17.5 billion by 2012, according to an independent report commissioned by GetJar , which claims to be the world’s second-largest app store. This would mean that the value of applications sold would be greater than the value of CDs sold in 2012—$13.83 billion, according to world music trade body IFPI April 2009. To understand the potential of the global mobile applications economy, GetJar commissioned independent consulting firm Chetan Sharma Consulting to lift the lid on the rapidly expanding global applications market. The goal of the research study was to quantify the global mobile applications market by taking a holistic view from specific data in the market. To build an effective framework for analysis, Chetan Sharma Consulting built a grounds-up model that took into account how the overall applications consumption is evolving across all dimensions—on-deck (offered on carrier deck), off-deck (outside the carrier deck or offering though they still might play a role like in billing or marketing), smartphones, feature phones, paid, free, advertising-based and virtual-goods-based. The model focused on applications consumption by five major regions: North America, Europe, South America, Asia, and Middle East and Africa. The aim of the project was to analyze the potential and real value of the mobile applications market worldwide using first-hand data. Global apps economies Applications economies are evolving differently worldwide, suggesting a need for greater focus on developing different applications business models, as opposed to a one-size-fits-all approach. For instance, the average application selling price (ASP) in North America was $1.09, significantly higher compared to ASPs in developing markets such as South America ($0.20) and Asia ($0.10). At the same time, post 2012, application downloads in developing regions such as Asia may eventually exceed those in Western regions, although monetisation of these downloads will require different business models—advertising, virtual currency—than those seen in developed markets. The revenue opportunities in Europe are set to soar from $1.5 billion in 2009 to $8.5 billion in 2012, while in North America the figure will rise from around $2.1 billion to around $6.7 billion in 2012. Currently applications are most popular in Asia, with the region accounting for 37 percent of global downloads in 2009. However, while Asia had the highest number of downloads, users in North America spent the most money on applications, accounting for more than 50 percent of revenue. Other findings from the research Advertising based revenue models have become increasingly popular. In 2009, advertising contributed almost 12 percent of the overall applications revenue. However, this share is expected to more than double to over 28 percent by 2012 given the high proportion of prepay users in developing markets. The battle of the application stores is well underway. In 2009 the number of app stores leapt from eight to 38, an increase of 375 percent. The number of application stores is expected to further increase in 2010. The price of mobile applications can vary from $0.99 to $999—however, the average selling price in 2009 was approximately $1.90. This is predicted to decrease by 29 percent over the next three years, although advertising revenue derived from applications is likely to stay relatively flat. With the consumer appetite for mobile applications skyrocketing, the opportunities for developers are huge. This report signifies a battle for survival of the fittest among app stores worldwide, with applications revenue and growth opportunities growing significantly, according to GetJar. There is no way that this many app stores will survive in the long term and while the value of the global applications economy is set to be astoundingly high by 2012, only a few app stores will share this revenue. The applications ecosystem is adjusting across multiple dimensions and thus expanding the revenue opportunities. The growth in the quality of mobile advertising is also opening up new revenue streams for developers. As the number of active data subscribers grows, we will continue to see the proliferation of applications in many directions on different device types. Source : Read the Full Report at Mobile Marketer