Mobile messaging revenues worldwide are expected to grow to $233 billion in 2014, up from about $150 billion in 2009, according to a new forecast issued by Portio Research. Portio reports that global SMS traffic exceeded 5 trillion messages in 2009, a total expected to double by 2013–more than 4 billion subscribers have now embraced texting, the firm adds. In addition, MMS continues to grow, with full-year revenues for 2009 close to $27 billion worldwide (comparable to what SMS generated five years ago). The Portio forecast also anticipates mobile email revenues will triple over the next five years, thanks to rapid adoption of smartphones and accompanying bundled data plans. Enterprise email accounts for between 70 percent and 85 percent of current revenues. Also growing: Mobile IM, led by the youth segment. About a billion consumers are expected to regularly use mobile IM by 2014, translating to revenues of $18 billion. Source: Fierce Wireless
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Mobile messaging revenues expected to grow to $233B by 2014
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